The average human attention span is way shorter than you think. Learn how to overcome your audience’s short attention span online.
Over recent years, Influencer Marketing has become one of the most effective ways of reaching your audience, but what is it and where has it come from? We break through the jargon in our beginner’s guide.
Understanding how people process information is a huge part of marketing. In this article, we look at what priming is and how it can help your marketing campaigns reach the right people and say the right thing to them.
SEO and content marketing need to work in tandem in order to maximise organic awareness and generate social shares. In this blog, we look at how these titans of modern marketing co-relate.
In this article, Fast Web Media gives you the lowdown on where you can find the biggest esports communities on social media, while also giving you deeper insight into the platform and what makes them the engines that power esports as we know it.
From October 31st until November 1st, the Future Games Summit took over the Congress Centre in London. The fun didn’t end on the last day, though, as on Thursday 2nd November an intimate esports workshop was held, featuring some of the biggest names in the esports biz.
Understanding the granularity of an esports fan’s interest and segmenting them effectively is critical in communicating with them, but it’s not an easy task. This is why we created a series of matrices breaking this interest down.
With so much readily available on Google Analytics, we’ve noted five key metrics for you to take a look at. Cut through the fluff and easily navigate and find the metrics that can help advise you on your marketing strategy.
In this article, Fast Web Media explores what fandoms are and the difficulties and benefits brands can experience in marketing to them.
Gamification is the key to unlocking a truly successful Halloween marketing campaign and quite surprisingly, it’s something that not many big brands actually considered up until recently…