In this article, Fast Web Media gives you the lowdown on where you can find the biggest esports communities on social media, while also giving you deeper insight into the platform and what makes them the engines that power esports as we know it.
From October 31st until November 1st, the Future Games Summit took over the Congress Centre in London. The fun didn’t end on the last day, though, as on Thursday 2nd November an intimate esports workshop was held, featuring some of the biggest names in the esports biz.
Understanding the granularity of an esports fan’s interest and segmenting them effectively is critical in communicating with them, but it’s not an easy task. This is why we created a series of matrices breaking this interest down.
With so much readily available on Google Analytics, we’ve noted five key metrics for you to take a look at. Cut through the fluff and easily navigate and find the metrics that can help advise you on your marketing strategy.
In this article, Fast Web Media explores what fandoms are and the difficulties and benefits brands can experience in marketing to them.
Gamification is the key to unlocking a truly successful Halloween marketing campaign and quite surprisingly, it’s something that not many big brands actually considered up until recently…
Qualifying as an accountant is a long and sometimes testing journey. From our trainee accountant, read how Fast Web Media helps support employees in succeeding their career goals.
In this piece, we’re going to look into a subject that is likely to be the biggest deciding factor in the future of esports: infrastructure. What is it? How important is it? And how can esports develop it?
What happens when the industry you’re researching is completely new to you, and even more so, is one that moves at lightning speed? In this article, we lay out the journey we’ve taken and the lessons we’ve learned along the way.
Ladies and gentleman of the marketing sphere, in this article we bring you 3 rounds of man vs. machine, to settle the score on what has transcended into the fight of the year.