What happens when the industry you’re researching is completely new to you, and even more so, is one that moves at lightning speed? In this article, we lay out the journey we’ve taken and the lessons we’ve learned along the way.
Ladies and gentleman of the marketing sphere, in this article we bring you 3 rounds of man vs. machine, to settle the score on what has transcended into the fight of the year.
What is Google Tag Manager? How does it work? Why would we use it? All those questions answered (and more!) in this handy beginner’s guide to Google Tag Manager.
After a few months of producing and publishing blog posts, infographics, gifs and memes, all those leads, all that traffic – that awareness – simply hasn’t materialised how you had hoped. What happened?! Simply put, content marketing is about a lot more than just creating content..
We posed the question “do women’s only esports leagues, tournaments and games give women a foothold in the esports industry, or just further segregate them?” to a variety of industry professionals and gaming enthusiasts, to explore a mixture of angles on the topic. Here’s what they had to say…
With the esports revolution in full swing, 385 million people worldwide follow esports but that number still pales in comparison to the billions who follow football’s English Premier League. The question, however, is: does esports need to meet that benchmark?
We speak to the University of Salford Sociology Professor, Garry Crawford, as we debate the most contentious thing since the correct spelling of esports (e-sports, eSports…): does esports count as a fully-fledged sport, or not?
Box office receipts are slowly falling, but cinema-going isn’t rolling the end credits just yet. In this article, Fast Web Media explores how clever marketing is turning the movies into must-attend, not just must-see, events.
Like Superman, brands change the way they look, who they cater to and other defining characteristics. One thing that never changes, however, is the fact that in this constructed narrative, the brand is always the hero.
Inherently, the world of advertising and marketing is distinctly heteronormative. Speaking to Mark Runacus of Pride Advertising & Marketing, we look at the importance of inclusiveness in advertising and just how to execute it correctly, authentically and with true meaning.