From programmatic technology to tracking ROPO, here are the trends that will influence digital advertising in the coming 12 months.
Do you want to get more from your paid social strategy? Here are a few tips on how to make the most out of Instagram ads.
Social media can offer much more than just brand awareness. In fact, platforms like Facebook, Instagram and LinkedIn can help you pour leads into your funnel at a fraction of the price.
Gamification is the key to unlocking a truly successful Halloween marketing campaign and quite surprisingly, it’s something that not many big brands actually considered up until recently…
Box office receipts are slowly falling, but cinema-going isn’t rolling the end credits just yet. In this article, Fast Web Media explores how clever marketing is turning the movies into must-attend, not just must-see, events.
Like Superman, brands change the way they look, who they cater to and other defining characteristics. One thing that never changes, however, is the fact that in this constructed narrative, the brand is always the hero.
Inherently, the world of advertising and marketing is distinctly heteronormative. Speaking to Mark Runacus of Pride Advertising & Marketing, we look at the importance of inclusiveness in advertising and just how to execute it correctly, authentically and with true meaning.
A digital marketing agency, writing about the adult industry and Pornhub? Well, the truth is, the x-rated industry has been a trailblazer in marketing and advertising since the dawn of digital. Don’t worry, this article and all the links are completely SFW (safe for work)!
This article investigates the current appetite for super sensory imagery in advertising and the public’s craving for raw, relatable content that resonates with reality.
Understanding how people process information is a huge part of marketing. In this article, we look at what priming is and how it can help your marketing campaigns reach the right people and say the right thing to them.