Gamification is the key to unlocking a truly successful Halloween marketing campaign and quite surprisingly, it’s something that not many big brands actually considered up until recently…
Box office receipts are slowly falling, but cinema-going isn’t rolling the end credits just yet. In this article, Fast Web Media explores how clever marketing is turning the movies into must-attend, not just must-see, events.
Like Superman, brands change the way they look, who they cater to and other defining characteristics. One thing that never changes, however, is the fact that in this constructed narrative, the brand is always the hero.
Inherently, the world of advertising and marketing is distinctly heteronormative. Speaking to Mark Runacus of Pride Advertising & Marketing, we look at the importance of inclusiveness in advertising and just how to execute it correctly, authentically and with true meaning.
A digital marketing agency, writing about the adult industry and Pornhub? Well, the truth is, the x-rated industry has been a trailblazer in marketing and advertising since the dawn of digital. Don’t worry, this article and all the links are completely SFW (safe for work)!
This article investigates the current appetite for super sensory imagery in advertising and the public’s craving for raw, relatable content that resonates with reality.
Understanding how people process information is a huge part of marketing. In this article, we look at what priming is and how it can help your marketing campaigns reach the right people and say the right thing to them.
We look at how you can create positive and tactical advertising and campaigns using the data you have at your finger tips, without looking too creepy!
eBay have introduced mood marketing; website ads based on the shoppers “emotions.” See how this new advertising technique has opened up unique opportunities for businesses.
It’s Hallows Eve and we’re reflecting on some of the most spooky and successful Halloween campaigns over the years. Gain some inspiration for your next petrifying marketing ploy…