“Content is king,” they say, but what sort of content? Video, images, copy-led content – we get it. How about another content form? One that’s been largely overlooked? What about the podcast? We look at what podcasting is and the benefits and risks this medium poses for business.
The truth is, even bad videos have a tendency to still perform in gathering vanity metrics. It’s like trying a new pizza place. Sure, it might not be as good as the one down the road, but you’ve tried it and still got a semi-decent meal, so next time – you know what to do!
“Imitation is the sincerest form of flattery,” they say, but is this still the case for social media imitation? We look at the growing copycat culture online.
We wrote an article about awareness, engagement and clickbait and you won’t believe what happened next…
When major news hits, what’s the first thing you do to catch up? News has always travelled fast, but nowadays it’s travelling even faster thanks to the continued rise of social media.
Simply grouping all young people and stamping them with the millennial title just won’t cut it. Here’s everything we know about Millennials and Generation Z.
Educational content doesn’t have to be boring content. Here we look at how you can create compelling content that informs, engages, wins search traffic and helps you achieve your key business goals.
Fast Web Media interview The Dogfather himself, Matt Nelson – the brains behind one of the most popular Twitter accounts in the world. With millions of loyal followers globally, both of the human and canine kind, we find out how it all started and what it takes to run a social enterprise from your uni room.
Boosted by the fast-paced nature of the internet, awareness of a wide and diverse range of social concerns has grown across the past few years, shifting how our purchasing decisions reflect on us, and therefore how we look at and perceive brands.
As brands continue to strive for new ways to express themselves, they should look beyond best-in-class examples in their own industry and towards accounts like We Rate Dogs for inspiration, because it’s here that tone of voice is truly being reshaped. Good boy.