The failure of Fyre Festival didn’t just provide a lesson in running a music event. It also underlined a few golden rules about marketing…
Just when you thought lip-syncing couldn’t be any more fun… This new app is here to get you busting out your finest Mariah Carey impression.
Do you want to get more from your paid social strategy? Here are a few tips on how to make the most out of Instagram ads.
Being a social media super star and having millions of fans liking and sharing every single one of your posts sure sounds like paradise but, is it really all joy and happiness at the top of the online world?
Social media can offer much more than just brand awareness. In fact, platforms like Facebook, Instagram and LinkedIn can help you pour leads into your funnel at a fraction of the price.
We look at how your approach to influencer marketing should change on Instagram and YouTube…
Bots aren’t just minor irritations; they can have a major impact on influencer marketing and its value for businesses.
A new demographic is on the rise, but what is Generation Alpha and what does it mean for marketers?
Museums might not seem like the most obvious source of viral social media content, but this is the story of how one absolute unit broke the mould.
We look at the pros and cons of Wetherspoon’s decision to close down its social media accounts…