When major news hits, what’s the first thing you do to catch up? News has always travelled fast, but nowadays it’s travelling even faster thanks to the continued rise of social media.
Esports and social media is a match made in heaven: the Luigi to Mario, the Tails to Sonic, the Diddy Kong to Donkey Kong. But just how pivotal is the role of social media in esports? We investigate the popularity of social media in esports, and how this shapes the industry.
Yes, bells and whistles do help make campaigns stand out, but these five key points are the perfect basis for launching a successful and rich social media campaign; whatever the business.
In a ploy to ignite the attention of young people, who have been criticised for not exercising their democratic right, politics had to catch up with modern society.
Fidget Spinners have taken the world by storm. But what are they and how has digital helped shape their image and drive awareness both online and offline?
More sports fans are turning to social media to consume their favourite matches and games. It isn’t just mainstream sporting giants securing bold relationships with streaming services, as Table Tennis England becomes the first of it’s kind to begin broadcasting using Facebook Live.
Introducing a new breed of brand ambassadors: the micro-influencers. Considerably smaller and more concentrated than their red-carpet siblings, micro-influencers are taking social media advertising by storm – and they’re your audiences new best friend!
Fast Web Media interview The Dogfather himself, Matt Nelson – the brains behind one of the most popular Twitter accounts in the world. With millions of loyal followers globally, both of the human and canine kind, we find out how it all started and what it takes to run a social enterprise from your uni room.
Boosted by the fast-paced nature of the internet, awareness of a wide and diverse range of social concerns has grown across the past few years, shifting how our purchasing decisions reflect on us, and therefore how we look at and perceive brands.
As brands continue to strive for new ways to express themselves, they should look beyond best-in-class examples in their own industry and towards accounts like We Rate Dogs for inspiration, because it’s here that tone of voice is truly being reshaped. Good boy.