Global eSports Fans
Global eSports Fans
eSports revenues set to grow to overby 2020
Brands are expected to spend overin eSports in 2017
Sponsorship revenue in eSports set to grow toby 2020
eSports fans are not all male millennials as people may expect, and in fact, segmenting competitive gamers is a highly complex task, much as with any industry.
In this eBook, we break down the intricate task of segmenting the eSports audience into a digestible framework that can be adopted by marketing and branding professionals in any industry.
Simply fill in the form to get your copy of the eBook for free:
In March 2017, Gfinity launched the Challenger & Elite Series; the first of its kind. The Challenger Series allows gamers of all levels to compete in some of eSports’ biggest games and be in with a chance of being drafted to play with a pro team at the Gfinity Elite Series.
Fast Web Media is the digital marketing agency working with Gfinity to support the Challenger & Elite Series with strategies including paid media, eCRM, design and website development.
Fast Web Media is managing several eSports advertising campaigns using a combination of Google AdWords and several social media platforms, to promote the Challenger & Elite Series and drive sign-ups.
Fast Web Media’s team of social media experts supported the inaugural eSports Industry Awards event with real-time social media management before, during and after the event.
In the period while Fast Web Media solely managed the eSports Industry Awards social accounts, profile visitors to @eSportsIA increased by 3,071% and the content was viewed on average 164% more. Mentions of @eSportsIA increased by 1,850%, and overall sentiment was positive and engagement rates were high.
Gfinity PLC is an AIM listed company. Fast Web Media designed and built Gfinity’s corporate website, aimed at attracting investors.
The team keeps the website up to date and functioning to the highest standard, as well as ensuring it is compliant with AIM regulations.
Our two decades of experience allow us to devise the most effective digital marketing strategies for clients across a diverse range of industries. Core to our philosophy is understanding our clients' sector inside out and identifying the right channels that will deliver great ROI, whether it's PPC advertising, social media advertising, SEO marketing or any other avenue.
From search marketing and content marketing to eCRM and biddable media, we are a digital agency with passion and determination, and our team of digital marketing experts will create bespoke strategies and campaigns suited to our clients'needs.
Our team of designers and UX specialists will turn an idea into a beautifully creative representation of your brand, that not only looks good but functions well; taking your visitors through a journey. Using a combination of UX best practice and artistic talent, there is no job that our designers can’t handle.
From branding to web design and email to content design, we can take care of all UX and design requirements.
From eCommerce sites to information sites, corporate websites to product websites, our team of web developers build state-of-the-art websites and applications that will work across any device and place your brand at the forefront of technical innovation.