Social media platforms have long been a powerful tool for brands to grow awareness and drive customer engagement.
But as they’ve grown, social channels like Facebook, LinkedIn and Instagram have evolved, providing businesses with lead generation opportunities that help them drive revenue through paid social ads.
Generating leads through social media involves much more than just putting money behind Facebook posts and hoping for the best. To truly leverage social platforms and their capabilities you need to take some key steps which we outline in our free step-by-step guide.
Download it today and you will learn how to:
- Understand your audience
- Choose the best social platform for your ads
- Define the user journey
- Create compelling visual adverts
- Manage and optimise your ad campaigns