An Introduction to Voice Technology

At FWM we weren’t convinced. So we tested out the below voice controlled devices to see what they can do:

  • Alexa (on Amazon Echo Dot)
  • Siri (on iPhone and iPad)
  • Cortana (on desktop and smartphones)
  • Google Assistant (on Android smartphones)

In the first part of our series of content around voice activated technology and voice search, we address some common assumptions that have arisen about voice activated devices, including:

  • All voice assistants behave in the same way
  • Businesses should be tapping into voice search
  • Voice technology is particularly effective for local strategies
  • Brands should formulate an all-encompassing voice search strategy